In No Marketing Opportunity Left Behind, Core Knowledge Blog condemns a new gimmick: Books aimed at 8- to 12-year-olds that are filled with product plugs. Commercial Alert asks reviewers to ignore the books unless the covert advertising is removed.
Asked about these “dynamic partnerships†the head of HarperCollins Children’s Books publisher Susan Katz tells Publisher’s Weekly, apparently with a straight face,“if you look at Web sites, general media or television, corporate sponsorship or some sort of advertising is totally embedded in the world that tweens live in.†The product plugs in MacKenzie Blue she says create “another opportunity for authenticity.â€
As CKB writes, “Ick.”
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Oh, how disgraceful. Man, isn’t it enough that they have commercials on television?
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Funny how “those folks” aren’t excited when kids don’t learn from books, but they’re always excited about whether the books contain certain sins (the economic system that makes said schools possible) or virtues (diversity over all).
“Plug” ugly? Ha! Brilliant, Joanne.